Digital marketing acronyms

48 items English by Blaxi

Context help for commonly used online marketing abbreviations and acronyms. Library explains most of the common digital marketing terms. All definitions are linked to Wikipedia. See table of contents.

Tagged as #abbreviations #acronyms #marketing #online

Sample text

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing (SMM), etc., are becoming more and more common in our advancing technology.

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It uses terms like ROI, CTR, CPA, and many others.

Table of contents

Item name Phrases
Business To Business B2B  
Business To Customer B2C  
Call To Action CTA  
Click-Through Rate CTR  
Content Management System CMS  
Conversion Rate CR  
Conversion Rate Optimization CRO  
Cost Per Action CPA   PPA  
Cost Per Impression CPI  
Cost Per Lead CPL  
Cost Per Mile CPM  
Cost Per Sale CPS   PPS  
Customer Relationship Management CRM  
Customer To Customer C2C  
Google Analytics GA  
Growth hacking Growth hacking  
Inbound Link backlink   IBL  
Key Performance Indicator KPI  
Landing Page Optimization LPO  
Outbound Link OBL  
Page View PV  
PageRank PageRank  
Pay For Inclusion PFI  
Pay For Performance PFP   P4P  
Pay Per Click PPC   CPC  
Pay Per Click Search Engine PPCSE  
Pay Per Lead PPL  
Pay Per Sale PPS  
Quality Score QS  
Request For Proposal RFP  
Return on Investment ROI  
Run Of Network RON  
Run Of Site ROS  
Search engine Search engine  
Search Engine Marketing SEM  
Search Engine Optimization SEO  
Search Engine Results Page SERP  
Social Media Marketing SMM  
Top Level Domain TLD  
Unique Selling Proposition USP  
Unique Visitor UV  
Universal Resource Locator URL  
User experience UX  
User Generated Content UGC   UCC  
User Interface UI  
Webmaster Tools WMT  
Word of Mouth WOM  
WordPress WP   WordPress